Brand Guidelines
Guidelines
CORPORATE IDENTITY
Corporate Identity
The purpose of this document is to outline the foundational visuals, look and feel that work together to communicate the Showbie brand. Using and referencing these guidelines regularly will help to present a strong, unified and consistent brand internally and publicly.
02 WORDMARK
PRIMARY LOGO
It is imperative to use the primary logo whenever representing Showbie as a company in its entirety. Examples of use cases include the website, team clothing, whole company documentation, anywhere the Showbie App plus another product are referenced, or office signage. The primary wordmark should always be used as shown above without adjustment or alterations.
PRIMARY LOGO | ALTERNATIVE VERSIONS
If circumstances do not allow for use of the primary logo, the above alternate versions may be used. The Black and White version is best for materials where colour is not available, such as a black and white ad. The Reversed version is best suited for instances where the background is a dark colour.
02 USAGE
PRIMARY LOGO
Clear space is the term for a specific amount of space that the logo must have on all sides, no matter where it is used. The reason for clear space is to ensure that a logo maximizes visibility and creates a major impact. Keep a minimum clear space value of the x-height of the mark.
02 SIZES
PRIMARY LOGO
Minimum Size
0.75” / 54px
There are no predetermined sizes for the Showbie logo. Scale and proportion should be determined by the available space, aesthetics, function and visibility.
In print, the minimum size is 0.75” wide. For digital use, the minimum size for the primary logo is 54 pixels wide. There is no preset maximum size for the logo.
02 MISUSE
PRIMARY LOGO
- Never add an effect to the logo, including drop shadows, bevels or gradients.
- Do not at any time angle the logo. It always sits on a 0 degree angle.
Showbie App Identity
03 COMBINATION MARK
SECONDARY LOGO
HORIZONTAL LOCKUP
Anywhere the Showbie iOS or web application is mentioned, including Admin Dashboard, the above combination mark should be used. This secondary logo should always be used in its entirety.
SECONDARY LOGO | ALTERNATE VERSIONS
If circumstances do not allow for use of the primary logo, the above alternate versions may be used. The Black and White version is best for materials where colour is not available, such as a black and white ad. The 1 Colour Reversed and Reversed versions are best suited for instances where the background is a dark colour.
03 USAGE
SECONDARY LOGO
03 VARIATIONS
SECONDARY LOGOS
In the event the horizontal lockup cannot be used, the above alternatives are available for use. Please use best judgment when determining which lockup will best suit the medium or the platform.
SECONDARY—APP ICON
The inbox icon is designed for use in the App Store. The app icon features the inbox symbol set against a Showbie blue background.
03 SIZES
SECONDARY LOGO—HORIZONTAL
Minimum Size
Favicon 1” / 72px
In print, the minimum size is 1” wide. For digital use, the minimum size for the primary logo is 72 pixels wide. 72 pixels is the smallest size apart from when using a favicon. There is no preset maximum size for the logo.
SECONDARY LOGO—VERTICAL
Minimum Size
Favicon 0.625” / 50px
In print, the minimum size is 0.625” wide. For digital use, the minimum size for the secondary is 50 pixels wide. 50 pixels is the smallest size apart from when using a favicon. There is no preset maximum size for the logo.
03 MISUSE
SECONDARY LOGO
- Never manipulate the logo by removing any of the elements.
- Never add an effect to the logo, including drop shadows, bevels or gradients.
- Do not at any time angle the logo. It always sits on a 0 degree angle.